Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Content Marketing content analytics content marketing content marketing analytics content marketing metrics content marketing operations content marketing results content marketing strategy predictive content analytics'

Analytics 165

Analytics Content How To Software 165

Convince & Convert

MARCH 4, 2016

Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments. While vanity metrics may impress the junior staff, the CEO is interested in real value. A recent study found that in late 2014, only 18.7% However, only 14% tie financial metrics to social media. Aligned Goals.

ROI 60

ROI Statistics Software Metrics 60

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Many B2B brands are concerned about proving the ROI of social.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

DECEMBER 16, 2014

Which metrics are most valuable in evaluating tactical success? 5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. ” B2B Social Media Marketing Guides. 11 secrets of good B2B social media by Potion.

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Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Hootsuite

MAY 26, 2021

The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts. LinkedIn first introduced the concept of the SSI back in 2014. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). Impressions’ is one of those stats that isn’t very telling by itself, but helps add context to other metrics. How to access Twitter Analytics. Impressions over time. Engagement rate.

Metrics 75

Metrics Analytics Twitter Module 75

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). Impressions’ is one of those stats that isn’t very telling by itself, but helps add context to other metrics. How to access Twitter Analytics. Impressions over time. Engagement rate.

Metrics 40

Metrics Analytics Twitter Module 40

Writtent Blog

DECEMBER 8, 2014

It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? When asked to pick the top organizational priorities for 2014, your peers had ROI on their minds.

Strategy 111

Strategy Content Marketing B2B 111

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. Specific to a rebrand on social media, metrics such as engagement and sentiment help assess your goals and performance. You’re struggling to stand out in your industry.

Social Media 118

Social Media How To Press Release Sentiment 118

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. Users tend to focus more on their News Feeds than on material emerging around it elsewhere, though the recent re-design of the column ads may change that metric over time. Companies are spending more than ever on Facebook advertising.

Facebook 153

Facebook Feed Feedly News 153

Webbiquity SMM

OCTOBER 8, 2013

This includes metrics like total number of views, likes, time spent watching, how many shares it gets etc. Can social media help shorten b2b sales cycles? ” Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That by Fast Company.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. All rights reserved.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.

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Statistics Research Social Media B2B 190

Convince & Convert

AUGUST 26, 2015

There’s no hidden metrics here, but it’s a brilliant example of smart, strategic marketing psychology. Most agency email subscribers are B2B clients, and they already receive so much email from agency account managers, projects managers, and creatives that they would need a very compelling reason to read any more agency email.

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Case Study Study Marketing B2B 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

ProBlogger

NOVEMBER 30, 2016

Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. There are many indicators that can help you identify the most valuable pieces of content you create, focused in three categories: Engagement metrics.

Content 20

Content How To Metrics Blogger 20

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Couldn’t agree more; it’s a vital component of a WPO strategy.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Social Media Marketing Statistics. Infograph] by Thoughtpick.

Research 191

Research Social Media B2B Statistics 191

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Includes audience growth, reach, and engagement metrics, social media scheduler, email reports, and online support. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

agora pulse

AUGUST 19, 2020

76% of marketers said that organic traffic is the key metric they use to measure the success of their content. That’s because blogs are now 53% longer than they were in 2014 and require matching graphics, GIFs, and SEO to be effective. (We will talk about that in a moment!). Drives traffic. Reasons Against Curating Content.

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Curation Content Curata Flipboard 130

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Twitter Hashtags Metrics to Track Impressions The number of times your Tweet appeared in a user’s search or feed. Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. Limit yourself to one hashtag per Tweet.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

ProBlogger

APRIL 14, 2014

Most importantly, test and learn from data you collect looking at engagement metrics, such as social sharing and page views. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly. Ask your friends or followers for feedback.

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Case Study Curation Study Startup 55