Just 10 years ago marketing departments depended on soft marketing metrics like reach and frequency to guide marketing decisions. In the B2B world however, a lead generated and/or sale closed rarely derive from a single point of marketing contact. Digital Strategy Uncategorized Analytics marketing strategy Metrics TechnologyAs every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. Don’t believe this? and the specific source of your interest. Hurry up. MORE >>

Because Google is still the top search engine  used, B2B marketers need to, now, more than ever, create quality, engaging content and include meta data to have it display in search engine results. The focus of B2B content is to educate potential buyers and inspire them to action. B2B organizations invest in content production primarily for lead generation. So, what’s a B2B marketer to do to achieve that healthy balance? Four Ways to Optimize Content for B2B Search. SEO Social Media Anna Barcelos B2B optimize content semantic searchSo does Google. MORE >>

SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  The absolute level of the response rates will vary by the product category and type of industry, however, the relative position of the factor’s effect are fairly consistent across B2B campaigns. Analytics CRM Campaign Management Lead Generation Marketing Metrics and Reporting Marketing Technology Response Analysis Segmentation b2b Mike Sullivan prospect nurturing Sales EnablementMike Sullivan. MORE >>

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. They expect vendors to use it as well. MORE >>

“According to research from global consulting firm Accenture , almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. Due to lack of resources, skills and measurement B2B firms hesitate to step into the opportunity social media offers to their business. An important evidence for the lack of skills in this area is the wrong thinking that more tools are needed to measure and improve B2B social media practices. Inbound marketing can help you to: A. MORE >>