Small Business Mavericks

DECEMBER 30, 2013

I believe this is a trend you are going to see more and more of in the next few years – starting in 2014. LinkedIn delivers a lot of traffic to B2B sites. I believe 2014 is going to be a banner year for social media traffic and social media metrics. Traffic that converts is better than traffic that doesn’t.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? Resources mentioned: In any B2B sales cycle, knowledge equals power. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Episode Summary.

Data 118

Data Engagement Hubspot B2B 118

Oktopost

MARCH 3, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary.

Wikipedia 84

Wikipedia Video B2B Apple 84

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

JULY 28, 2022

Want to hear more from renowned B2B marketing leaders? Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 62

B2B Apple Sample Samples 62

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here. Meet Rich Stone.

Data 69

Data B2B Apple Hosting 69

Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. And really, with the gold Lee shared, this post could end right.

Campaign 194

Campaign SMS B2B Case Study 194

Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. com/technovision.

Report 53

Report Microsoft Brands Sentiment 53

The Social Media Incubator

DECEMBER 22, 2014

LinkedIn will become B2B leader. After offering a publishing platform for its users in 2014, LinkedIn continues to grow as the B2B social networking leader. The first quarter in 2014 saw a 46 percent increase in revenue from paid users, totaling roughly $95 million. It’s off to the races!

Marketing 182

Marketing B2B Engineering LinkedIn 182

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Wired to be Wowed, 2014. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary. When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive.

Engagement 131

Engagement Training Apple Conference 131

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing BuzzStream 226

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' Can you believe it?

Press Release 182

Press Release B2B Curation Consultant 182

Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. appeared first on B2B Marketing Blog | Webbiquity. Are you familiar with the concept of a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

Storify 216

Storify Press Release Case Study Hashtag 216

The Realtime Report

DECEMBER 31, 2013

B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). And which social networks will grab headlines in 2014? Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing.

Klout 144

Klout Social Media Statistics Tumblr 144

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ). Twelveskip ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Devumi

SEPTEMBER 26, 2014

If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. good, now read on to discover the LinkedIn profile tips that will truly set you apart in the B2B world! — Forbes (@Forbes) September 26, 2014. Got the basics of posting?

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Social Media Strategies Summit

OCTOBER 21, 2021

Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. 6 of the Best B2B Brands on Social Media Now. He’s been there and done it, which has helped him build up a substantial following on both LinkedIn and Twitter. Mary Barra.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Convince & Convert

JANUARY 23, 2015

Especially in the B2B market.”. Ryan Dodge in August of 2014 and Brian Marks in February of 2014 chose him as well.). Social Pros Podcast b2b marketing content creation content marketing digital marketing LinkedIn tips social media Social Media Marketing Social Pros' See you next week!

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Janet Fouts

AUGUST 18, 2014

In his book There is no B2B or B2C: It’s Human to Human H2H. If you want to learn more about how to create a social media strategy that is mindful and effective, I’m leading a webinar for the Foundation Center on September 10, 2014. I become an evangelist without giving it a second thought. I tell my friends about it.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead.

Advertising 112

Advertising Social Media List Statistics 112

Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

Social Media 240

Social Media Privacy Training Policies 240

Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. ” He admits that marketing was never a dream of his, which he claims is far from unique, “If there is anyone who ever said, ‘I want to be a B2B marketer,’ God bless them.

Strategy 60

Strategy How To Marketing B2B 60

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s a game-changer for B2B. That’s Captora.

Startup 168

Startup Crowdsourcing Badge B2B 168

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. PassionRoses has just launched a B2C operation that sells high end roses handpicked in Columbia which are sold to floral gift-givers all over North and South America.

Case Study 145

Case Study Study Influencer Project 145

Convince & Convert

JULY 8, 2014

Copyright 2014. And you must appeal to that because you are talking to a human being even in a B2B context. Clarity is the communicator’s burden , and busy people won’t take the time to decode your message. They shouldn’t have to. Source: Kathy Klotz-Guest. What human need is being solved by those tools?

Collaboration 151

Collaboration Energy B2B Reputation 151

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Convince & Convert

NOVEMBER 17, 2015

According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. Scott Stratten (@unmarketing) October 10, 2014. How do you make purchase decisions today? Availability? Reputation? Before long, it will be Customer Experience. But what does it really mean? But they didn’t.

Nielsen 60

Nielsen Authentication Price B2B 60

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. .” Content Pros Podcast b2b marketing b2c marketing content creation content marketing content pros digital marketing'

Content 60

Content Marketing B2B Journal 60