Small Business Mavericks

AUGUST 27, 2014

” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Stick to manual CPC bidding and potentially enhanced bidding. Use specific areas within the area you want to target.

Adwords 121

Adwords Campaign Tips CPC 121

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. The average cost per like is $0.23

Cost 40

Cost Advertising Price Facebook 40

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. But to achieve this low cost, your video must abide by a few principles. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost.

CPM 151

CPM CPA ROI Campaign 151

Convince & Convert

FEBRUARY 17, 2017

At the close of 2014, this figure was only one billion per day. These are the metrics you’ll use to gauge the effectiveness of your ads and optimize each campaign throughout the flight. If you know your conversion rate and value, you should set a maximum cost per click (CPC) manually to ensure you’re always delivering a positive ROI.

Video 144

Video CPC Facebook Strategy 144