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The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Examples: Clickthrough rate (CTR), cost per click (CPC), cost per interaction (CPI), cost per acquisition (CPA), conversion rate, engagement rate, active audience percentage, engagement per post, reach per post, retention rate, and growth rate. Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. Business Metrics. Performance Metrics.

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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. If you’re a social media marketer, you know you have to run Facebook ads. When When they are running correctly, your ads can bring you signups, orders, web visits or video views. You’re Targeting Non-Fans. Probably very few. They are already warm and ready to buy.

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”.

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What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

Finally, remember that the proven methods for how to promote your app have evolved past simply running cost per install (CPI) campaigns. “Good things come to those who wait.” ” It’s a phrase that seems dated when weighed against the techno-rich era in which we live. highlight to tweet). Trusting “Hacks” and Shortcuts. No hacks needed. Keyword Stuffing the App Title.

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Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

How a Facebook page might save a company in Brand disgrace! Brumbys told franchisees to blame carbon tax and hike up fees. The backlash was enormous on social media sites such as Twitter, on Facebook and so on. Now Brumbys are using Facebook to apologise and ask for leniency and the franchisees are using it to explain and fight back. They are now facing up to a $1 million dollar fine. ( AFR ).

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