agora pulse
OCTOBER 19, 2017
Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. Getting shares, especially organically, is a great accolade for a social media manager. Perhaps they scrolled right on by.
Sprout Social
OCTOBER 3, 2023
If you hover over each country on the map, you get an overview of its CPI score and how it has changed since the last year. Sprout Social Sprout Social is an all-in-one social media management tool with robust visualization capabilities. Here are some options you should consider.
Hootsuite
JUNE 8, 2020
You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. The post Snapchat Advertising 101: How to Run Effective Snapchat Ads appeared first on Hootsuite Social Media Management.
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