Remove 2014 Remove Communities Remove Cost Remove Metrics
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Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Ale Iraheta (@airaheta2305) February 4, 2014. PRwriting #measurepr. —

Metrics 223
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The Value of Community Management and Customer Interception

Ignite Social Media

Quantifying customer care and the value of community management can be a bit more… avant-garde; however, we have a measurement solution that might help you justify allocating resources to customer care on social media. Building the Value of Community Management Model. The Value of a Positive Customer Experience.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. We look at vanity metrics like users, clicks and whatever else. community building. vanity metrics.

Marketing 105
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Looking Ahead: Like & View Counts On Instagram

Likeable

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

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Proving Value vs ROI in PR

Proactive Report

2014 will see more emphasis on reporting PR results. Avoiding or cutting costs in areas like R&D, customer service, support and advertising. If a crisis erupts online and goes viral it can cost the company a lot in terms of lost revenue and goodwill. Build an engaged community. Increase communication.

ROI 69
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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat.

Nielsen 100
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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Both in terms of marketing goals, and physical results. . View this post on Instagram.