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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Image Credit: Robert Rose. Cox Business ).

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Not Everything Has Changed

Jon Loomer

Website custom audiences weren’t even a thing until 2014. Test Like Crazy Few things made me happier than running a Facebook ads experiment in 2014 ( see that PDF from 2016 ). The best ad keeps your costs down. But the cost to run ads there was insanely low, which meant that the conversion rate was a secondary concern.

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37 Speakers To See at State of Search 2014

Bill Hartzer

It cost me $87 to rent that conference room for a few hours that evening, and DFWSEM was born. I’m speaking this year about the latest Google Algorithm Updates at the State of Search conference being held November 17 and 18, 2014, here in Dallas. The post 37 Speakers To See at State of Search 2014 appeared first on Bill Hartzer.

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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Meta reported a steady drop in average cost per ad.

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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 57% of marketers report custom content is their top marketing priority for 2014. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement.

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85 Takeaways from New Media Expo 2014

Kikolani

Without further ado, here are the 101 things I learned at #NMX 2014. Add value to your product / service offerings instead of subtracting cost. In 2014 we need to become prolific content creators and marketers to build relationships with people. The bulk of my session notes from New Media Expo 2014!

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897. Stripe payments make up 98.5

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