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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

Examples 127
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

That is, you need it as part of your digital marketing strategy for 2022. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Here are some thoughts about including YouTube as an effective part of your campaigns. Is YouTube Facing Challenges As A Social Network?

YouTube 204
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What is Earned Media?

Sherrilynne Starkie

This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. What is Earned Media? The post What is Earned Media?

Fashion 409
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 113
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Super Third Thursday for social media club

Sherrilynne Starkie

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. Launched in 2006, the regular and free audio downloads attract more than 20,000 listeners.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics.