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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

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PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Here are some thoughts about including YouTube as an effective part of your campaigns. Is YouTube Facing Challenges As A Social Network? YouTube KPI measurement ensures an effective campaign.

YouTube 204
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 110
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What is Earned Media?

Sherrilynne Starkie

This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. What is Earned Media? Here’s the problem.

Fashion 409
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How Do YOU Define A Successful Social Media Campaign?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? Chris Brogan. and Why Google Wave? (144)

Campaign 112
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Super Third Thursday for social media club

Sherrilynne Starkie

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. Launched in 2006, the regular and free audio downloads attract more than 20,000 listeners.