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7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 122
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 107
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What is Earned Media?

Sherrilynne Starkie

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. I first published them in 2006 and then updated them 2018. What is Earned Media?

Fashion 409
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Here are some thoughts about including YouTube as an effective part of your campaigns. Marketers can grow brand awareness by diversifying a campaign and concentrating on some of the other channels a brand’s audience visits.

YouTube 204
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How Do YOU Define A Successful Social Media Campaign?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? After you provide your input, I’ll give you my side of it. Chris Brogan.

Campaign 112
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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

Brandwatch is a digital consumer intelligence platform founded in 2006. Advertise – Create automated ad campaigns at scale. Influence – Discover influencers and manage your campaigns. They recently merged with Falcon.io in May 2022 which provided tools for social media management.

Review 91
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PR generalists vs social media specialist?

Sherrilynne Starkie

By the end of 2006, organizations were getting to grips with blogs and other digital media, and I, as a PR generalist, built a successful business on helping clients adapt to the new environment. .” If this true of some agencies, it’s not my experience.