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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

That is, you need it as part of your digital marketing strategy for 2022. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Here are some thoughts about including YouTube as an effective part of your campaigns. YouTube KPI measurement ensures an effective campaign.

YouTube 204
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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What is Earned Media?

Sherrilynne Starkie

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). What is Earned Media? Examples of Earned Media Success.

Fashion 409
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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Why is it so important for brands to consider social as part of the planning process vs. after the content or campaign has been created?

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What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? In fact, the first step to designing a good strategy for marketing your business online is to analyze your business and plan a strategy that is based on the needs of your market and your business. They’re all different.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies. So what does a CDO do? But we’ve clearly reached a tipping point.

Marketing 258