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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. FitbitVersa 2 Review.

Fashion 409
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 113
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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

Brandwatch is a digital consumer intelligence platform founded in 2006. Some of these brands include Delta, Unilever, Monster, and GSK. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. They recently merged with Falcon.io

Review 91
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Podcast Playlist: A mix of motivation, news and entertainment

Sherrilynne Starkie

According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows. Here’s a list of the podcasts I’ve been listening to this week: The mindset and discipline to build a brand and business — Lewis Howes on the School of Greatness Podcast.

News 170
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Seventh Edition of The New Rules of Marketing and PR Releases Today!

WebInKnow

I’m super excited that the brand spanking new seventh edition of my book The New Rules of Marketing and PR is out!

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Facebook was opened up to the public in 2006. Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Twitter emerged at the SXSW conference in March 2007. Buyers appreciate business social media use. Small Business Trends ).

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Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Several 2006 wishes came true. I hope you enjoy the 2006 - 2009 comparisons. Elana Centor , Funny Business 2006 If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers.

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