Original Research is Fundamental to Content Marketing
FEBRUARY 24, 2016
Inbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand. According to Nadya Khoja, the solution is to create truly new and original content by conducting your own research. The post Original Research is Fundamental to Content Marketing appeared first on Spin Sucks. online dating research valentine's da
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.
Seven Effective DIY Market Research Tactics
JANUARY 20, 2015
By Francois Bondiguel Market research can be pretty expensive. DIY Market Research: Use Mystery Shoppers If you want to research how your company is doing, one of the best ways to accomplish this is through mystery shopping. This is basic market research , but it’s important. Market research at its finest! It can even take years to conduct. No money? No problem!
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. benefits of content marketing are increased organic rankings, optimized conversions, and brand awareness. benefits of native advertising are brand awareness and engagement. Content or Native?
Research Sheds More Light On Why People Follow Brands Via Social Media
SEPTEMBER 19, 2011
Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingIn other words: what you have to offer matters most. [.].
New Research: B2B Video Marketing on the Rise
Convince & Convert
JULY 23, 2014
Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can overcome initial hurdles in building a storytelling culture.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.
6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)
The Realtime Report
AUGUST 6, 2012
Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. On average, only 17% of fans share a brand’s campaign with friends and family.
How to Use Social Media for Marketing Research
MAY 8, 2013
While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1. Set Your Goals: One of the keys to successful marketing research is focus.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.
New Research: Americans Hate Social Media Promotions
Convince & Convert
APRIL 8, 2012
Brand. Brand. Those are brand tactics, not people tactics. Yet in social media, brands and people are using the same toolbox. Because social media strips away the corporate communication advantages (money, personnel, expertise) they have enjoyed forever, brands often try to fight through the clutter of social media and curry your favor by giving you the BEST OFFER EVER.
How Bloggers and Brands Create Successful Partnerships (New Research)
Convince & Convert
JULY 16, 2015
At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, While bloggers receive a ton of pitches from brands, agencies, and networks for marketing partnerships, an overwhelming amount of bloggers want to work directly with brands. (highlight Image via BigStockPhoto.com.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding. With the annual U.S.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. suspect that we’ve largely stopped talking about good qualitative customer research because it is messy, difficult, time-consuming, and sometimes expensive. Depending on your research goals and your budget, any of these solutions can be right for you. The marketing of marketing is big business.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Why and how—according to their own words and behaviors—does the brand matter to your customers and prospects.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3
Social Media, Monitoring and Research: Opportunities and Risks
MARCH 6, 2012
We all know social media monitoring solutions and processes can provide valuable information regarding our brands, competitors, customers, individual preferences, trending topics, the market and whatnot. On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media [.]. Blog Customer relationships Research Social CRM Social media marketing customer research market research social media monitoring
Tech Buyers: 43% Research Products After Seeing Mobile Ads
The Realtime Report
DECEMBER 4, 2012
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). How does social media affect consumers’ attitudes about technology products and brands? The study also revealed the efficacy of mobile ads.
New Research: Do Pictures of People Increase Facebook Engagement?
Convince & Convert
AUGUST 27, 2013
Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? How Does the Presence of People in Brand Images Relate to Engagement?
The Ultimate Guide to Keyword Research
JUNE 20, 2011
This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. I say this because I want you to understand how important keyword research actually is.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.
How to Use Facebook Questions as Research Tool
MAY 9, 2011
However, the new tool can also be very effective, when wanting to do some research among your fans. This research on Facebook can be used for demographic, psyshographic and market data as Facebook provides an inexhaustible universe of such information.Personally, I feel this is the most viable tool for small businesses that already have a social media presence.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. You can do this by defining your organization’s brand for employees as often as possible. It’s simple. Identify.
Social Media And Branding [Infographic]
DECEMBER 19, 2011
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Studies Showing Why Your Fans Break Up With You.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing. Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Here again, relate this back to message development and brand outreach.
The Best Research Tools for Finding Kick-Ass Content
MAY 18, 2016
Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. At a glance, Answer the Public is just another keyword research tool designed to give marketers consumer insight. This is a guest contribution from Jonathon Ohayon of Brilliance.com.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. At first glance – without doing any competition research yet – I am going to guess that the search results for these aren’t too competitive. Google Sets the product brand name is sadly dead. Learn guitar.
Why Research Is Key to Improving Your Social Media Marketing
Convince & Convert
AUGUST 29, 2014
Read the whole entry. » Social Pros Podcast brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros twitter Tweetable Moments There’s no stop button in social media. marjijsherman Tweet This A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert.
Twitter Preps Brands for 2016 Summer Olympics (Infographic)
JULY 1, 2016
Marketing manager Jay Bavishi said in a blog post that Twitter retained market research firm Research Now to investigate what its U.S. users expect during the Olympics, and Research Now’s findings were: Entertainment: This includes humorous takes on what’s happening in Rio, sharing video assets or creating exclusive branded content.
Unique Keyword Research Technique to Spot Hidden Market Opportunities
NOVEMBER 19, 2015
You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. Moreover, you can get data about trending keywords or phrases and you can draw some precious conclusions based on the online popularity of certain keywords and brands. In the online business, that’s probably truer than in any other business. On the rise?
Are your new fans on Facebook REALLY new? (Research)
The Realtime Report
JULY 10, 2012
This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. Not so fast. They are true blood, not new blood. For this analysis, I partnered with Compete, Inc. The findings?
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below.
Choosing a Brand Name to Fit Your Business
JULY 13, 2015
And the same might be said when you are choosing a brand name. Choosing a brand name is much the same. Entrepreneurs often think in the short-term—when it comes to choosing a brand name and otherwise. No doubt things happen and your company might pivot and change, but this is even more of a reason to focus on choosing a brand name with a farther reaching vision.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why? Social media tools provides customers new ways to hear about, research and talk about their needs.
Remembering the Dangers of Social Media Research
Convince & Convert
APRIL 15, 2012
Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to show up in social media – even brands we have given permission to contact us. They remembered the research in general.