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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him. I came away impressed.

Sysomos 273
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How a social media consultant can help your business

Sherrilynne Starkie

The tools that a social media consultant brings to a project provide significant value. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. It’s efficient and effective.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. To do so, determine the number of times your company and its products are mentioned on the social Web in a neutral or positive context over a 30 day period.

Metrics 160
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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

4) By 2013, it is projected that 128 million people in the US will be blog readers. Tweet (Source: Sysomos ). Tweet (Source: NM Incite ). 2) 81% of U.S. online consumers trust information and advice from blogs. Tweet (Source: BlogHer ). 3) Companies that blog have 97% more inbound links. Tweet (Source: Hubspot ).

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Planning & Project Management Efficient execution and effective campaigns. Project plans, timelines, resources and budgets, activity reports, program evaluation.

Skills 334
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

. • How much time will you be able to allocate to this project? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships.

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Is Your Twitter Addiction Paying Off

Convince & Convert

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126