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Social Media: NAB Break Up Letter

Laurel Papworth

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. The challenge is, I don’t think even NAB understand how deep this campaign will go, it could change the face of marketing for some time to come.

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Event: Customer Service Call Centres and Social Media

Laurel Papworth

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. From ATA website : ATA VIC Forum: Social Media & Your Centre — 15 Apr 2010. Social Media & Your Centre: What’s new and what’s legal?

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Offerpal Launches Offerpal Tasks to Earn Virtual Currency

Bill Hartzer

You can then convert what you earn into virtual currency that can be spent in online games and virtual worlds. Monetizing virtual currency couldn’t be any easier. Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks.

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7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. In one virtual world we opened up the gates to all the “scarce&# goodies. An exit event pre-shutdown.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Social Media Monetization Models on Flickr [link]. Social media Donations it works for Wikipedia. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Social ads is the worst revenue payer in social media (MySpace make $2.17

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Telstra NBN – Goodbye copper networks

Laurel Papworth

Meanwhile I predict a glut in the copper jewellry market. So, dear digital natives, you can f**k off, with your “you don’t understand our world&# prattle. Telstra NBN – Goodbye copper networks is a post from: Laurel Papworth- Social Network Strategy. Mobile social networks and Australian Telcos (1).