Convince & Convert

MARCH 17, 2011

Given that the future (and present) of marketing is multi-channel, multi-modal, cross-platform, and other hyphenates, why would an organization that theoretically “gets it&# create a siloed professional services firm to be – by definition no less – a one trick pony? The same thing happened in online marketing.

Advertising 119

Advertising Facebook Case Study Consultant 119

Sprout Social

SEPTEMBER 20, 2016

What if there was a powerful way to boost your Facebook marketing efforts? Lead generation is a marketing process where you capture interest in your products and services. With online marketing, that attraction is likely due to your social media profiles and the content you put out. What Is Lead Generation?

Facebook 40

Facebook How To Policies Social CRM 40

Convince & Convert

MAY 20, 2010

In fact, despite their Scrooge McDuck-level overreach on the privacy front, Facebook itself is looking to add nuance and behavior to their metrics, moving companies away from the accumulative measurement model. link] [link] Doktor Marketing Are You Suffering From Premature Calculation? That’s not going to cut it.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Agency sites like Modernista’s and Boone Oakley’s which were cutting edge in social media just scant months ago will increasingly become the norm among marketers.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

APRIL 8, 2010

I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have. Would it work as a marketing and/or presentation device? Which unfortunately makes this MacBook Pro a really, really, really expensive typewriter. Leave them in the comments and we’ll discuss.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. A driving force behind the company’s SUBSCRIBERS RULE!

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? A new Pew Research study shows only 8% of U.S. I love Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. This is big in terms of privacy — and to open the eyes of FB users who may not want the world to see what they're writing.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

AUGUST 25, 2010

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. We’re willing accomplices in our own marketing funnel.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Techipedia: Tamar Weinberg

JUNE 23, 2010

Facebook is a great tool for marketing your business , but only if you use it correctly. A religious institution using a personal profile which uses default privacy to broadcast information about its offerings. Reply MacSmiley June 23, 2010 at 11:22 pm See item 12 in the Social Network Users’ Bill of Rights: 1.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 21, 2010

Check-ins were plentiful (as evidenced by the many thousands of people noting that they had been at the airport), and sessions describing how businesses can take advantage of local social were numerous. Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse.

Social Media 126

Social Media Strategy Conference Eventful 126