Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program. But that’s when SMS was still cool. And marketers are buying it in bulk. So before you take your mobile efforts to QR-ville, make sure you understand when, why, and how it makes sense.
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