Pam Moore
FEBRUARY 24, 2018
Mark also highlights that engagement is a key metric. What About the Silent Lurkers? Instead we look at different metrics that determine how engaged our audiences are. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.
Sprout Social
APRIL 7, 2021
When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.
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Akamai Marketing
APRIL 4, 2011
It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.
yMarketingMatters
JUNE 20, 2014
This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. This is a good start, and it is an important metric to measure. Social Media Referral Traffic and Visitor Increase to your Website.
Waxing UnLyrical
MAY 29, 2015
On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!
Waxing UnLyrical
AUGUST 7, 2015
Changing interactions, changing metrics. So those were part of your core suite of metrics. If you’re still stuck on “comments” as a metric, how valid would that now be? What you consider valid in terms of metrics are just that: what you consider valid. Then social really started coming into its own.
Ari Herzog
SEPTEMBER 26, 2011
Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Here is a short list of some older blog articles that are popular for a reason.
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