The best brand marketing we’ve seen on social media in the last 5 years
Sprout Social
MAY 10, 2022
This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. Spotify Wrapped illustrates the customer loyalty brand marketers strive for. In 2020, the brand made Wrapped exclusively for Spotify mobile, requiring users to download the app if they weren’t already using it.
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