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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. Spotify Wrapped illustrates the customer loyalty brand marketers strive for. In 2020, the brand made Wrapped exclusively for Spotify mobile, requiring users to download the app if they weren’t already using it.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. They also leaned into social listening to draw inspiration for relatable content and create unique, ownable moments on social (Netflix memes). Why does brand experience matter?

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8 Popular Instagram Trends of 2020 (So Far!)

Later

There’s no question that hosting a virtual event is a great way to provide a valuable service or entertainment for your audience to take part in, which can work wonders for building brand loyalty and trust. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

careeradvice #creativecareer #multipassionate ♬ original sound - kate Get in on the fun with trends (at your own risk) Short videos are great for embracing trendy content—think dances, songs, challenges, and memes. Focus on catering to your niche and staying authentic first.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd. For example, brands trying to post a months-old meme might be seen as out of touch. Speaking of responses, note than giving Gen Z followers your undivided attention goes hand-in-hand with boosting brand loyalty. .

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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. A new launch post or video is met with a lot of fanfare, discussions, retweets, memes, and millions of likes and shares.

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Are You Missing out on These Facebook Business Page Tips?

Sprout Social

The best Facebook Business Page tips are all about building brand loyalty , awareness and increasing your overall engagement. People adore sharing quotes, memes and fun graphics because they add an engaging visual element to your content. Optimize Your Page For Mobile Views. Offer Value in Line With Your Goals.

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