Unmetric
MARCH 2, 2017
Except for Bayer, Novartis and a few others, many brands chose to not be active on Instagram. Bayer has the largest number of Facebook Fans while Novartis leads on the Follower front on Twitter and Instagram. For example, on Instagram, even though Eli Lilly posted the most, Bayer received the highest engagement. growth rate.
Talkwalker SM
MAY 11, 2016
Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.
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Waxing UnLyrical
MAY 13, 2019
Regeneron Pharmaceuticals. If you’re on Instagram, you could also search for #greenfood: This way you can discover that Green Food Cafe is in Ukraine just like you, and you can study them and size them up, perhaps pay them a visit and learn how they run, firsthand. BlackBerry (now trying to listen). Fast Retailing. IHS Markit.
Social Media Strategies Summit
FEBRUARY 24, 2021
Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Tylenol Uses Social Listening to Identify a New Audience.
Convince & Convert
JANUARY 21, 2016
JPM16 takes place at the start of the year for a reason—to highlight all of the innovation that is to come to the biosciences and pharmaceutical industries in 2016. Literally Saving Lives at #JPM16. Much of the discussion at the JP Morgan Healthcare Conference is around making investments in medical breakthroughs.
Twist Image
MARCH 2, 2017
A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. The same happened with Instagram. instagram. True story. Years later (today), Facebook is ubiquitous. When it comes to Millennials, however, our survey findings weren't as distinct. baby boomer.
Writtent Blog
JULY 25, 2013
The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch. In fact, studies by Marketing Sherpa have found that highly-targeted blog articles increase sales leads 124%. Illustrate Worst Case Scenarios.
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