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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

They cut down on reporting time. Only 29% of marketers use social data to assess campaign performance. Including a reporting section in your template ensures measurement—during and after your campaign—stay top of mind. Plus, it’s packed with additional resources that will help you level up your social marketing skills.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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What Is a Social Media Manager? (And What Does One Really Do?)

agora pulse

Compiling monthly reports. Covering live events and promoting relevant hashtags. Social listening to monitor hashtags, keywords, and competitors. Analyzing data and offering your insights in reports. Reporting on social media ROI. Data analysis tools, spreadsheet programs, and reporting dashboards.

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5 Things Marketers Must Look for in a Perfect Instagram Takeover

Sprout Social

Here are five things marketers have to look for with the right takeover strategy: 1. Just like any other marketing strategy, you want to outline your goals, the metrics that define success and what you plan to see once the takeover is complete. Does your current social media tool provide this type of in-depth data and network reports?

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How to Raise Awareness for a New eCommerce Platform?

MegaBytee

eCommerce Marketing Strategy. When you try to manage new customers for your eCommerce store, then your marketing strategy must focus on building awareness. Market basket analysis is done in order to know the customer’s preferences. This will ease down the various aspects that allow marketers to make a purchase.

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Social media measurement: how to figure out what works

Sprout Social

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) Use our hashtag. The problem?