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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Ask them a question that relates to your brand, you can prompt them to share a memory such as their favorite travel destination or you can give them a multiple-choice question.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Consider a branded hashtag and have your customers make use of it when tagging you. Get your FREE Outer Banks Travel Guide today. ? We get it, not everyone is a content superstar, but this brings authenticity to the brand.

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11 Best Practices For More Instagram Followers

Keyhole.co

This can help build brand loyalty and establish your brand as a leading competitor in your industry. Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content.

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5 Ways to Collect Customer Feedback on Instagram

Later

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. We’ve even named some of them after some of the Wind Collective family of creatives and travellers. Do you collect customer feedback on Instagram?

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In Consumers We Trust.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Visual content builds trust & loyalty. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). And those details matter. Please share in the comments below.

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