article thumbnail

Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. The Outer Banks.

Travel 94
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers. Over time, various sub-niches emerged for Abbey, such as family travel influencers and local food and dining bloggers. Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok. But how did they hit the marketing bullseye with their social handles? Let’s find out.

article thumbnail

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60
article thumbnail

How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

UGC 90
article thumbnail

How to Find Instagram Influencers for Your Next Campaign

Later

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Monitor Relevant Hashtags. 4: Monitor Relevant Hashtags. Keep Your Budget in Mind.