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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. A prominent micro-blog reviewer thinks so!) People don’t like to be disconnected. Make it so they don’t have to be.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

If a product is bad, there will be enough people raising their concerns loudly enough that companies have no option but to react very quickly: a few bad reviews could kill a product launch. Anyone can post a review on Amazon saying this product is broken and negatively affect future sales. Why is this different than a few years ago?

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Brand strategy: What it is and how to create a strong framework

Sprout Social

Now, as people turn toward digital channels to browse, purchase, review and rave, digital brand strategies have taken center stage for marketing and communications professionals. A brand strategy outlines how you approach the work that goes into building and maintaining a positive brand reputation. Let’s get into it.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The Real Lesson in the Yelp User Review Lawsuit (Nine by Blue): The bottom line is that people need to realize that they can’t control the message. Some really great public domain image search tools are reviewed in this article. She has some great comparisons. This is a fantastic interview!

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

I mentioned that I wasn’t going to touch Facebook and Twitter, so I’ll recommend that if a happy customer writes a review via email or Yelp – give them a call and thank them. It’s an imperative part of your job to not only control and monitor your company’s reputation, but to create it to begin with.

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The ultimate guide to social recruiting

Sprout Social

This might sound obvious, but you may be surprised by how many companies have slow, buggy application processes, or job portals that aren’t mobile-friendly. Company culture attracts the top 20% of candidates, meaning a strong reputation and positive online presence carries a lot of weight, particularly with passive job seekers.