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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. URL shortener. What are dark social strategies? You can also customize Ow.ly

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10 social links, posts and sites you might have missed

Direct Marketing Observations

3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger. 4) We talk about the need for social media rules, guidelines and policies. Well, look no further than this resource of 117 social media policies. Wanna make a PDF out of a URL ? Let me know!

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How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

After generating a bit of buzz, start creating and publishing social posts across all of your existing accounts that let your followers know about the event. Be sure to include a shortened URL by using Bit.ly. You will need to create a unique URL to be shared on each platform for this to work.

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The Carrot and Stick of Social Media Disclosure

Convince & Convert

This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks. Our new plain language URLs — rul.es, ter.ms Social Media Disclosure Takeaways. How can you do this? Rul.es, ter.ms

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Sweepstakes can be helpful when your goal is to generate more business from social media.

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How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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122 Social Bookmarking Sites and How To Use Them

Little Web Giants

It’s also a good idea to read the guidelines or terms of service: Reddit Reddiquette. StumbleUpon Content Guidelines. In the last few years, hashtags have been popularised by social networks like Twitter, although social bookmarking sites implemented them years earlier. Digg Terms of Use. Other useful tools.