A guide to hashtag campaigns for marketers

Sprout Social

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? Benefits of a hashtag campaign. How to run a hashtag campaign.

How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Social media guidelines examples.

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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

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A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. Ever since its early implementation, a hashtag has been made popular because of the event or idea it was associated with. When to Use a Branded Hashtag. Hashtag Best Practices.

Parler: What Brands Need to Know About the Latest Social Media Network

Ignite Social Media

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. What is social media activism?

10 social links, posts and sites you might have missed

Direct Marketing Observations

Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you. 1) Nevertheless, this post The New 2010 Social Media Data Flow, With Buzz is about content creation on multiple platforms and data flow, who see it, where do they see it and how to avoid duplication. 4) We talk about the need for social media rules, guidelines and policies.

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The essential guide to Snapchat for business

Sprout Social

Snapchat is one of the fastest-growing social media platforms. Remember, it’s best to keep your company usernames the same across all social platforms. A company’s primary goal on social media should be to engage with their target market and direct them to whatever the company is selling. To get started, encourage users to follow you on Snapchat by sharing your new Snapchat account on your other social media profiles. Engagement Social Networks

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. ” 20 Guidelines for Twitter Success by Global Copywriting. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily.

7 Ways to Avoid Getting Shadowbanned on Social Media

Hootsuite

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is a shadowban on social media?

Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Here’s everything you need to get started with employee advocacy on social media.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. Most importantly, Instagram has the highest engagement rate out of all of the social networks. Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Use Relevant Hashtags.

Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Here’s everything you need to get started with employee advocacy on social media.

Is Crossposting on Social Media a Bad Practice?

agora pulse

Crossposting is when one message gets published across multiple social media channels at one time. Crossposting on social media can be a great time and energy saver, but if done incorrectly could cause more trouble for your social channels. Why Crossposting on Social Media Can Give You a Bad Rep. Not taking the time to crosspost carefully runs you the risk of limiting the reach and results you could be receiving on your social networks.

Why Last Week’s FTC Twitter Violation is a Total #GameChanger

Convince & Convert

And if you’re a social media practitioner, it could save you from becoming unemployable. And it doesn’t mean you have to disclose by means of the hashtag #client, like Porter Novelli told staffers last week in an internal email. 46% percent of consumers trust online reviews, while only 15% trust posts by companies or brands on social networks , according to a report by Forrester Research. Unfortunately, the FTC guidelines don’t say exactly.

Accessibility on Social Media; Tips for Ensuring Your Social Content is Accessible

Ignite Social Media

Quick question – is your social media team taking the necessary steps to ensure your social content is accessible to all audiences, including those with sensory disabilities? Our team at Ignite Social Media recently met with Alexa Heinrich , Social Media Manager for St.

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Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

Are you using your best manners on social media? Or do you need a little brushing up on your social media etiquette? And just like we sometimes need reminders about good etiquette at the dinner table, we may need reminders of the basic rules of etiquette in social media.

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How Social Media Sweepstakes & Contests Have Changed Over the Past Five Years

Ignite Social Media

Social media sweepstakes and contests have changed, a lot. New Social Platforms = New Opportunities. As new social platforms get introduced, it opens the door for opportunities and allows brands to bring new and exciting promotions to their fans as well as attract new ones. They also integrated it with Twitter to allow users another chance to enter by tweeting @Doritos with the hashtag #DoritosRouletteLive. Oh boy.

Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Much of the software that’s used to automate Instagram activity defies network guidelines. DON’T: Autopost content to or from other networks. Social listening streams.

How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Benefits of social media in healthcare.

Your Guide to TikTok Marketing and How to Use It for Business

Keyhole.co

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes. Create Around Trending Hashtags.

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3 Ways to Ensure Your Social Promotions Follow the Law

Convince & Convert

Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. The FTC chose not to pursue any action against Cole Haan, but the incident has raised questions in the minds of savvy social marketers.

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How To Manage Your Instagram Followers

agora pulse

Like any social network, it’s important to have a purge from time to time. To take the pain out of the process, write yourself a list of guidelines: Who do you want to follow? Try and match these guidelines as closely as you can to your ideal customer and the people who influence them. You’ll already know some of the people you want to follow and nurture on Instagram, you probably follow them on other social channels.

How to use data for content curation

Sprout Social

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. Sprout Social.

One Big Reason Why Your Pinterest Marketing Isn’t Taking Off Right Now

agora pulse

While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. However, that method won’t work with all social media. Choose keyword-centric hashtags to add to your Pinterest bio, descriptions, and comments.

Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), Common social media security risks.

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Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism.

How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

A good social media strategy starts with a sound understanding of your audience. Check the analytics on your other social media channels to learn who follows you there. With your goals defined, it’s easier to identify important social media metrics to monitor.

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

The early days of social media marketing were like the Wild West. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Identify Your Social Media Competitors. For instance, Hodinkee has a few hashtags.

Social Media Compliance: Everything You Need to Know to Stay Compliant

Hootsuite

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance.

How to Make Money on TikTok: 4 Easy Strategies

Hootsuite

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling.

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Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. Where Spotify fits in today’s social media landscape. Typically, the “biggest” social networks that come to mind are the ones that are top of mind for all of us: Facebook, YouTube, and Instagram, which have billions of users.

How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged. With this knowledge under your belt, it’s time to start using social media’s reach to drive a sizable crowd. The Social Spotlight. After generating a bit of buzz, start creating and publishing social posts across all of your existing accounts that let your followers know about the event. Post by Adi Englander.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Social Media today has an undeniable power of spreading information, growing the business and developing community. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. The general public uses social media to research symptoms, local doctors, treatment, and compare options. In fact, social media today is a necessity for the healthcare industry.

How to Run the Best YouTube Contest in 10 Easy Steps

Hootsuite

Pick a contest hashtag. If you do decide to ask viewers to create their own videos, make sure you use a contest hashtag. A great hashtag is a simple way to keep track of submissions. Cross-promote your giveaway on your website, newsletter, and other social channels. You’ll also want to review their Privacy Policy , Terms of Service , and Community Guidelines. subscriber names, email addresses, social handles). Following your other social media accounts.

What does a social media analyst do?

Unmetric

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts. So what does a social media analyst do? What is the purpose of having a social media analyst?

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Cross-Platform Social Media Strategy.

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