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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: Under $500 per month.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. . Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc.

SM2 187
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The Art And Innovation Of Listening

Twist Image

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? One of the leaders in social media monitoring solutions is a company called Radian6. innovation.

Radian6 102
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Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is.

Sysomos 108
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Social Media and Your Ever-Expanding Brand

Socialized

But you can do something about it: Use whatever tools you can find to monitor what people are saying about your company in the social media world, like Google Blog Search , Technorati and Twitter search. If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Increase conversations about your brand, change the current online sentiment of your brand? What ever level of awareness you’re trying to achieve social media is a powerful tool for that. Some of which not only compile online info about your company, but do sentiment analysis as well. Meet them on their level.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Tools.

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