Google Reader Marketing Syndication URL 
Adam Sherk
JULY 9, 2009
In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.
Adam Sherk
JUNE 30, 2009
However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.
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Adam Sherk
MAY 14, 2013
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs.
Adam Sherk
MAY 15, 2009
So the bottom line is, the NYT SEO team strongly advocated the use of permanent 301 redirects from all IHT.com URLs to the corresponding new URLs on NYTimes.com, and they are continuing to do what they can internally to get this implemented as soon as possible. What Horrible Things Did Time Magazine Do in 1964?
Adam Sherk
OCTOBER 8, 2009
Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss Syndication. xid=rss or ?cid=top-stories)
Adam Sherk
FEBRUARY 25, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.
Adam Sherk
APRIL 30, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Do you recommend inserting the canonical URL tag on every page of a site, or only those that exhibit tracking codes?
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