Waxing UnLyrical
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast. Second City knows this.
Convince & Convert
AUGUST 27, 2015
You read the newspaper or a magazine. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Don’t get me wrong, I still believe there is a place for focus groups. Then came the web.
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Ignite Social Media
DECEMBER 12, 2017
But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Stock-up on props, papers, and scrap materials to create magazine-worthy styles.
Writtent Blog
OCTOBER 1, 2013
We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.
Techipedia: Tamar Weinberg
MARCH 12, 2009
On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. We have provided the Royal Champions with the opportunity to experience our product during pre-inaugural sailings so that they can provide their independent opinions in the online spaces they are participating in.
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.
Viper Chill
DECEMBER 2, 2012
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. ” Source: Inc Magazine. ” Source: Inc Magazine. As a result, Dean Craven Laycock insisted that he resign from all extracurricular activities, including the college humor magazine.
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