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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Writing A foundational skill required to convey ideas, persuade and build influence. Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content. Traditional media pitching, social media influencer recruitment, partnering, more.

Skills 334
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31 free social media templates that will elevate your workflows

Sprout Social

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. come to life in your social media calendar.

Template 102
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies?

HootSuite 120
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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. The company viewed social media as a massive, unorganized focus group.

Questions 118
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What is Social Commerce and Why Should Your Brand Care?

Hootsuite

Shopping on social media makes the experience much more interactive than a typical e-commerce spree. For those who miss the social aspect of a day out at the mall, social commerce might just be the next best thing. Social commerce offers an instant focus group. Check out our guide to social listening here.

Brands 145
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Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

It makes it feel more like a group conversation, and less like a chatbot. #2: 2: Host a Focus Group With the Instagram Stories Chat Sticker for Customer Feedback and Insights . Plus you’ll also be able to view their profile (if public) before adding them to the chat to see if they’re a good fit for your focus group. . #3: