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I Will Not Write About Old Spice

Adam Cohen

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. Who’s with me? (By

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

How is our market share today vs. a year ago, and how will a new program help influence that? Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Will there be future demand for products? What did I miss?

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. Calling attention to mobile apps?

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PRSA: 10-Minute Tour of the Social Web

Bare Feet Studios

Dan Zelikman of StarrTech Interactive Nadine Kam of Honolulu Star-Bulletin and Mary Fasteneau of StarrTech Interactive ) Twitter negative incentive: U-haul and Exxon Mobile positive examples: I connected Robyn Levin to Guy Kawasaki then she referred me to eTourism Summit. Photo Credit: Ryan Ozawa via Flickr Share/Bookmark Thanks for reading!

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Simply put, the new mass media helped organize, and influence, large numbers of consumers. Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. and your phone will visit the related Web site.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. Larger companies may mobilize a large fundraiser, but smaller companies can host smaller community drives as well. Work With Web Developers to Update Your Site for Web 2.0

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Win Facebook Friends and Influence People (All Facebook): Nick O’Neill’s post on how to become a Facebook power user (read: genuine) is great. Local/Mobile Search Mobile Search Guide (cellphones.org): Now more and more people are using their cell phones and searching on their favorite search engine.

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