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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Case in point, Warner Bros.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis. Most of this information aligns with your interests and offers a personal context.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

While the context is incredibly specific, the overall sentiment is not. “It’s been interesting to see mediums that were popular before the digital age—like film photography and vinyl records—make a resurgence this year.” These sentiments unfortunately result in higher expectations for content from brands.

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How to create a social media viral video

Sprout Social

Video format: Will this video be filmed vertically? Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Horizontally? Add captions.

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The complete crisis management guide for marketing leaders

Sprout Social

Chipotle also hired a film crew to spend two weeks in its kitchens to film a campaign called ‘Behind the Foil’ , which gave customers a sneak peek at how food is prepared. Thankfully, monitoring brand reputation is easier than pressing refresh on your social feed every 30 seconds. The turnaround worked.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Shout out to my best friend for filming it and helping me clean up. And it definitely came through with the results of the campaign, the response and the overall sentiment. Every time there’s a comment with that positive sentiment, there’s probably a handful (if not more) of people that thought the same, but they just didn’t comment.

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Inside the World of Dog Influencers

Likeable

If you feel like your feeds are filled with pictures of pets, you’re right. Many of these now petfluencers gained their fame by happy accident, with their accounts launched to keep dog content from saturating their owners’ feeds and then growing into something more than they ever imagined. He’s even verified!