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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

One way to keep current is to regularly investigate the Discover feed, represented by a magnifying glass in the app. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Some notable hashtags you might co-opt include: #TikTokCringe.

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How to use TikTok for business effectively and grow your audience

Sprout Social

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. The first thing you notice when you open the app and scroll through the feed is the seemingly endless amount of video content on the platform. UGC is content that users create for your brand.

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TikTok challenges: what they are and why they’re great for brands

Sprout Social

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Lipsyncing with a specific TikTok sound.

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11 Best Practices For More Instagram Followers

Keyhole.co

Increased visibility and reach With a large following, your brand’s posts are more likely to appear in people’s feeds, allowing you to reach a wider audience. Encourage your followers to share their views, opinions, and experiences with your brand by reposting their content on your feed or stories.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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