article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

My wife will attest to the fact that from the time I was 21 until I was 34, I attended a minimum of 3 networking events per week. I've built my business through many networking events as well over many years (still do!). Customer service? Knowing whether to respond to or ignore negative comments on a blog? Every week.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With social media, the audience is in multiple modes – participating in many threads. and hope for a.02 through a new channel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now.

article thumbnail

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. Are you doing everything right?

article thumbnail

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 132
article thumbnail

Why Content Marketing Matters To Me And Should To You

Convince & Convert

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Content 125
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

How coincidental that these two events are such perfect contrasts, and happened within days of each other… [link] Marcel Dezentjé 'What BP Can Learn from Umpire Jim Joyce' Over 'met de billen bloot gaan' – [link] [link] Mike Stenger Abso-freakin-lutely Jay!