Mon.Jul 24, 2023

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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. That’s where a social media audit comes into play, and we gathered three social media experts to discuss how brands should conduct an effective social media audit.

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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). I’m talking about Meta’s own conversion event data not matching up.

Eventful 146
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TikTok Adds Text-Based Posts to Expand Your Content Options

Social Media Today

A new format to try out, which could help to grab attention in the app.

Content 148
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Twitter HQ Sign Just Says ‘Er’ After Police Interrupt Rebranding

Forbes Social Media

Elon Musk has changed the name of Twitter to just X and is doing everything he can to strip remnants of the old brand from the company’s headquarters in San Francisco.

Twitter 98
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Adds Text-Based Posts to Expand Your Content Options

Social Media Today

A new format to try out, which could help to grab attention in the app.

Content 148
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How CMOs and Partnership Leaders Can Scale Partner Onboarding and Co-Selling w/ Rob Rebholz

The Social Media Hat

Partnership Unpacked, Episode 31, with Rob Rebholz The post How CMOs and Partnership Leaders Can Scale Partner Onboarding and Co-Selling w/ Rob Rebholz appeared first on The Social Media Hat.

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The power of data within the campaign lifecycle

Audiense

For many professionals and industry leaders, creative data will be leading the next creative revolution, allowing brands to increase retention and take advantage of new opportunities faster.

Data 78
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Instagram Expands its Creator Subscriptions Program to 10 More regions

Social Media Today

More creators will now be able to monetize their IG presence.

Instagram 148
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6 Must-Have Social Media Tools for Real Estate Agents

Hootsuite

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. How vintage. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. They also know to be the best, you need the best social media tools for real estate agents. To keep up with the digital rat race, you’ll need a kitted-out toolbox full of social media apps for real estate agents.

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The X Era Gets Underway at the App Formerly Known as ‘Twitter’

Social Media Today

Twitter is now X, though it's still mostly Twitter.

Twitter 148
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Work With the TikTok Algorithm in 2023

Buffer Social

Ever scrolled through TikTok and wondered why certain videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? The answer isn't just in the dance moves or catchy tunes. It's in the mysterious underpinnings of the TikTok algorithm. The uncannily accurate recommendations are powered by an algorithm that delivers hyper-relevant content that’ll make you wonder if they’re tracking you.

How To 75
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The X Era Gets Underway at the App Formerly Known as ‘Twitter’

Social Media Today

Twitter is now X, though it's still mostly Twitter.

Twitter 148
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The X-Rated Problem With Twitter’s New Name For Millions Of Users

Forbes Social Media

Twitter's rapid rebrand to X could potentially leave Twitter's users exposed to fresh security attacks, an expert warns

Twitter 92
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TikTok Announces New Post-Purchase Survey Partners to Help Inform Strategic Decisions

Social Media Today

A new feedback-gathering option for brands on TikTok.

Survey 148
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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A Curious Thing Happened When Elon Musk Tweeted One Of My Columns

Forbes Social Media

At the time, I wrote about how a powerful AI could lead people to worship it, bowing down before something so powerful it could control our lives and dictate our future.

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TikTok Announces New Post-Purchase Survey Partners to Help Inform Strategic Decisions

Social Media Today

A new feedback-gathering option for brands on TikTok.

Survey 146
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Google Introduces Much-Needed Enhanced Google Photos Feature

Forbes Social Media

Google is testing a radical new Google Photos interface

Google 96
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What Comes Next for X? Your Key Twitter Rebrand Questions Answered

Social Media Today

X is here, but what does that actually mean?

Questions 148
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Twitter’s Historic Rebranding: Blue Birdie Steps Aside, Crowdsourced X Takes The Spotlight

Keyhole.co

X’s Linda Yaccarino said the move will make X “centered in audio, video, messaging, payments/banking[…] powered by AI”. The unforeseen rebranding was announced with a 3-second video, hinting at the rebranding of the infamous app, Twitter. Officially announced Jul 23, Elon leaked the move earlier during a Twitter space while he played video games. And as the weekend came to an end, it was official.

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What Comes Next for X? Your Key Twitter Rebrand Questions Answered

Social Media Today

X is here, but what does that actually mean?

Questions 148
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Maximizing Your Social Media ROI with Analytics Integrations

Oktopost

We get it. On paper, social media looks great for your digital marketing. It’s like the ultimate networking event – a non-stop hive of activity and cutting-edge conversation where you can rub shoulders with customers and leads, and create large communities comprising your ideal customer. It’s scalable, varied, creative and, potentially, highly rewarding.

ROI 62
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How Much Do Top Celebrities per Sponsored Instagram Post? [Infographic]

Social Media Today

The numbers will both astound and annoy you.

Instagram 147
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitter Tweaks Requirements for Creator Ad Revenue Share Program

Social Media Today

or 'X', whatever it is right now.

Twitter 148
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Twitter Tweaks Requirements for Creator Ad Revenue Share Program

Social Media Today

or 'X', whatever it is right now.

Twitter 148
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How Much Do Top Celebrities Earn per Sponsored Instagram Post? [Infographic]

Social Media Today

The numbers will both astound and annoy you.

Instagram 143