Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Lots of context is necessary. First, I’ll explain the nature of my strategy. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.

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Platform Video Instagram YouTube 175

The Social Media Hat

APRIL 24, 2023

Partnership Unpacked, Episode 18, with Umair Mansha The post How to Scale Partnerships and Collaborations Using SOPs w/ Umair Mansha appeared first on The Social Media Hat.

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Collaboration How To Social Media Marketing 149

Social Media Today

APRIL 24, 2023

Meta's looking to provide a Twitter alternative to gather up cast-offs.

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Twitter 194

Sprout Social

APRIL 24, 2023

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).

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Influencer Marketing Social Media Travel 123

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Social Media

Social Media Today

APRIL 24, 2023

The guide covers all the key elements of finding relevant influencers and building campaigns.

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Collaboration Tips Brands Influencer 148

Forbes Social Media

APRIL 24, 2023

Have you seen those videos and photos of Bud Light billboards that read, “lol CRYBABIES”? They’ve been going viral on TikTok and Twitter over the past few days. But they’re completely fake.

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Video Twitter Social Media 111

Hootsuite

APRIL 24, 2023

Next time you’re scrolling through Instagram Reels looking for inspiration for your own video content, what do you do if you run into an audio that you love and want to reuse? There are a few different ways to save or download Instagram Reels audio clips to reuse later. Throughout this article, we’re going to walk through five foolproof tricks to either download or save your favorite audio clips for later.

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Instagram How To HootSuite iPhone 88

Social Media Today

APRIL 24, 2023

Snap rolled out its 'My AI' chatbot to all users last week.

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Review 148

Forbes Social Media

APRIL 24, 2023

Social media nearly exploded with posts that reacted to the bombshell announcements

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Twitter Social Media 104

Oktopost

APRIL 24, 2023

Sam Samayoa reveals how she manages a global audience of over 7 million followers. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. Sam is the Senior Social Media at Wipro , and she’s going Behind the Post to reveal how she generates and maintains high engagement on LinkedIn, how she manages writing content on a glob

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B2B Apple How To Social Media Management 62

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Forbes Social Media

APRIL 24, 2023

Perhaps Musk is genuinely surprised that the removal of legacy accounts is being met with such a backlash, but for months, celebrities and other persons of note have been vocal that they wouldn't pay for the service.

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Trends Twitter Social Media 66

Keyhole.co

APRIL 24, 2023

The popularity of social media contests keeps increasing, with brands using them for a range of purposes. From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. Especially when it comes to lead generation, contests offer you a great opportunity to catch users’ attention.

Social Media 52

Social Media How To Campaign ROI 52

Sprout Social

APRIL 24, 2023

The choice between quality and speed gets harder every day. As expectations rise, it’s clear that consumers won’t make any sacrifices on customer service efficiency or quality. They want both, and brands are racing to keep up. It’s a race no one can afford to lose, especially now that social media customer service has pushed 1:1 business-consumer interactions into center stage.

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How To Metrics Team Issues 100

Oktopost

APRIL 24, 2023

Social listening is a key tool for any business’s arsenal – and a compelling reason to make better use of social media. In many ways, and for many industries, it sits at the tip of the market research pyramid, offering honest and balanced insight into your customers, and the wider market. Social media is much more than a tool for marketing, and some of the most valuable advancements you make on those platforms will take place behind the scenes, beyond any single post or interaction.

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Analysis Sentiment Statistics B2B 62

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

APRIL 24, 2023

Ensure your visuals look their best by aligning with the correct image dimensions for each app.

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Social Media Marketing 148

Social Media Today

APRIL 24, 2023

Some key pointers to help you better understand your SEO opportunities.

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SEO 148