Mon.Jan 23, 2023

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.

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B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

B2B 213
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Meta Ads Metric Update: Accounts Center Account

Jon Loomer

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. It looks like a typo, but it’s a thing. Let’s take a closer look at what this is and where you’ll see it. Updating Ad Measurement Terminology On January 19 , Meta announced that they were updating terminology to align with Accounts Center.

Metrics 183
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Instagram Chief Says Photos Will Get More Focus on the App in 2023

Social Media Today

Instagram chief Adam Mosseri says they focused too much on video in 2022.

Instagram 214
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Breathing Life into B2B: How to Put the Human Back in Social

Oktopost

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. So for the first episode of Behind the Post in 2023, we’re bringing in the expert!

B2B 139
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Can Elon Right the Twitter Ship?

Social Media Today

Twitter has no shortage of challenges before it - here's a look at the current state of the app.

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Planning for 2023: LinkedIn Posting Tips

Social Media Today

Update your LinkedIn marketing approach with these tips.

LinkedIn 182
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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

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Meta Prompts Users to Review their Privacy Settings for Data Privacy Day

Social Media Today

Data Privacy Day is being held on January 28th.

Privacy 174
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Tech Predictions for 2023

The Realtime Report

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. 1.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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LinkedIn Looks to Boost Newsletter Discovery by Showcasing Which Newsletters Users are Subscribed to

Social Media Today

The new listings will be displayed on user profiles in the app.

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‘Thanks Pfizer’ Tweet Shows Legs Shaking, Trying To Blame Covid-19 Vaccines

Forbes Social Media

That dubious claim led to a trend of people using the words "Thanks Pfizer" while posting videos of random people shaking different parts of their bodies.

Trends 105
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Meta Moves to Next Stage of Full Messaging Encryption, With Expanded E2E on Messenger

Social Media Today

The next advance in Meta's full messaging encryption plan.

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Vaccines Save Lives, But Misinformation Dies Hard

Forbes Social Media

I keep getting into debates with people about the safety and efficacy of vaccines. Let's weigh the pluses and minuses.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Announces New Partnership to Broadcast NBA and WNBA Games in VR as Headset Sales Stutter

Social Media Today

Meta continues to pump out sub-par VR experiences.

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How Lauryn And Michael Bosstick Became Massively Successful Entrepreneurs

Forbes Social Media

Lauryn and Michael Bosstick dominated the podcasting world for years. Now, they're taking the business world by storm.

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10 Tips to Craft the Perfect Social Media Profile

Hootsuite

They say you never get a second chance to make a first impression. That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. It can also reinforce your brand to existing customers and bring new ones aboard by offering a succinct version of your brand story.

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Can You Boost Reels on Instagram? Yes, Here’s How.

Hootsuite

So you’ve made an Instagram Reels masterpiece, and now you want the world to see. (We get it—we crave applause, too.) But sometimes, organic reach just doesn’t cut the mustard. Thank goodness, then, that Instagram just introduced the option to juice your great Reels content with a little boost. Got a few minutes and a few bucks to spare? You’re golden.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.