6 Digital Marketing Analytics Questions Answered
Social Media Today
OCTOBER 11, 2018
If you aren't measuring the success of your marketing efforts, you aren't doing your job right. Here's what you need to know about digital marketing analytics.
Thu.Oct 11, 2018
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How Instagram Influencers Use the Paid Partnership Feature
agora pulse
OCTOBER 11, 2018
There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Even teens with a modest following are making money promoting products and services via social media. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years.
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Snapchat debuts 12 original shows with AR 'portals'
Social Media Today
OCTOBER 11, 2018
Snapchat's first big push toward original video content. "Snap Originals" will allow viewers to step inside scenes using augmented reality.
How 5 Fashion Brands Use Social Media
Meltwater
OCTOBER 11, 2018
In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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New Rules for Measuring Page Speed: What Social Media Marketers Need to Know
Social Media Today
OCTOBER 11, 2018
Being fast is no longer optional. Get current on the latest changes from Google, including page speed as a ranking signal.
4 tactics to use social data for your PR
Audiense
OCTOBER 11, 2018
Social is part of all our lives and is key to the success of businesses. The data extracted from social networks and the insights derived from them should be vital in the decision-making processes of companies, resulting in a more customer-centric approach. PR has certainly been impacted by social data. If we look at the key performance metrics for a successful PR campaign, such as reach, brand awareness and share of voice which are directly influenced by social networks.
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Why is Unmetric “like wallpaper”?
Unmetric
OCTOBER 11, 2018
It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” Truth be told, we weren’t even sure if it was a compliment. To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. In this wide ranging discussion, Larry talks about how he helps CMOs talk the vernacular of the CFOs (dollars!
#232: How to Track Your Financials Using ‘Profit First’ with Amber Dugger
Amy Porterfield
OCTOBER 11, 2018
Today we’re going to talk about making money and actually being profitable in your business. Believe it or not, most entrepreneurs never really show a consistent profit in their business. The reason for this is because any extra money they have coming in ends up going back into the business. Reinvesting back in your business […]. The post #232: How to Track Your Financials Using ‘Profit First’ with Amber Dugger appeared first on Amy Porterfield | Online Marketing Expert.
Brand Bravery: Thoughts on PR Leadership from #PRSAICON
Meltwater
OCTOBER 11, 2018
From the conference’s opening remarks on the importance of ethics, diversity, and inclusion, PRSA ICON 2018 focused on one overarching theme: PR leadership. As Del Galloway, APR, Fellow PRSA, and… Read More >>>.
Disrupting The Auto Industry: How A New Blockchain Is Breaking Traditional Boundaries
Forbes Social Media
OCTOBER 11, 2018
The auto industry can be seen as fragmented and male-focused. Now a new model is disrupting the auto industry and changing the face of the blockchain.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
The essential guide to Snapchat for business
Sprout Social
OCTOBER 11, 2018
Snapchat is one of the fastest-growing social media platforms. Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Snapchat’s popularity shouldn’t be ignored by businesses. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost 70% are female.
How These Founders Turned Their Social Media Startup Into A Top Influencer Marketing Agency
Forbes Social Media
OCTOBER 11, 2018
I spoke with Get Engaged founders Cameron Fordham, Ben Hiott and Alex Dermer about the vision behind their company and their secrets to staying ahead in an evolving global industry.
The Importance of Social Media in Ecommerce [Infographic]
Social Media Today
OCTOBER 11, 2018
Social media plays an important role in e-commerce business sales. Here are five stats to prove the value of your social media efforts.
An Open Letter Thanking The National Hurricane Center For Plenty Of Notice On Michael
Forbes Social Media
OCTOBER 11, 2018
Meteorologists were signaling days in advance that Hurricane Michael was likely going to be a major hurricane.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Facebook's Workplace Takes On Slack With AI, Newsfeeds—And Zero Ads
Forbes Social Media
OCTOBER 11, 2018
Facebook is betting on a business that for once, doesn't rely on targeted advertising. Its roster of early customers looks promising.
Facebook Says It Already Has 97% Of Taiwan's Internet Users, And Now It's Targeting Businesses
Forbes Social Media
OCTOBER 11, 2018
Facebook will help Taiwan's businesses promote themselves abroad, while likely gaining more subscribers and traffic for itself.
Why Instagram's New Anti-Bullying Filtering Is So Dangerous
Forbes Social Media
OCTOBER 11, 2018
From their early roots as absolute defenders of free speech, social media platforms have embraced black box filtering without any accountability into how what we see and say are being profoundly reshaped every day. Bullying is far too important of a societal issue to address in secrecy and shadows.
Old School Is New School: Reconceiving AIDA for the Connected Consumer
Forbes Social Media
OCTOBER 11, 2018
When the AIDA model is reconceived for today’s connected consumers, the visionary insights of it not only stand the test of time but help us clarify and refine our role as marketers in the brand-consumer relationship.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
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