Jon Loomer
NOVEMBER 4, 2016
Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? When you run Facebook ads, you can track how many people who saw or clicked your ad went to your website and completed a conversion.
Socialmedia.biz
NOVEMBER 4, 2016
A re you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz) —I’m an Adaptor: “You enjoy exploring every side of an issue and like a wicked great maestro you tease out the positive in each approach. Your resourcefulness and ability to easily adapt to the latest input often makes you the one who finds answers to the most challenging questions.” What did you get?
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Meltwater
NOVEMBER 4, 2016
57% —that’s how far the average B2B buyer is through the purchase decision cycle before… Read More.
Sprout Social
NOVEMBER 4, 2016
Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. Happy consumers lead to more happy consumers. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store.
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Twist Image
NOVEMBER 4, 2016
There's gold in them there hills. In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Gold! Opportunity. a new life. the richness. Sounded so exciting. For the past few decades a similar gold rush has been taking place out west in Silicon Valley. All you need is MacBook , a Moleskine , an idea and a rented garage, and you could be the next Google.
Sprout Social
NOVEMBER 4, 2016
Monitoring your organization’s brand mentions is really only one segment of the conversations worth monitoring. With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
ProBlogger
NOVEMBER 4, 2016
New emojis have given me cause to celebrate this week, as has the encouragment of early sucking – read on! The Importance of Sucking at a New Job for a Year Or Two | Ross McCammon. I can’t stress the importance of this! Even if the “new job” is your blog. You need to suck at it, and suck at it early so you can get better at it faster!
Twist Image
NOVEMBER 4, 2016
Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often regales audiences with the idea that a customer is only a true customer if they have bought from you more than once (a princi
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