Wed.Nov 07, 2012

Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

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How do you work out loud?

SocialFish

Sandy Carter from IBM discusses Lowe’s as an example of social leadership – how their open leadership drives their culture with a program called ‘Working Out Loud” – something that Reggie Henry also talked about related to ASAE at our Humanize workshop on October 16.

Why Klout and Kred Fail

Geoff Livingston

Image by Continuum. Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world ( you can read my speech here ). The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Tony Clement: the tweeting minister

Sherrilynne Starkie

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa.

Do you use the salt and pepper test?

Engaging Brand

It is a test that was taught to me by my good old Dad. Look constantly at whether the business, whether the processes, whether the systems, whether the products and services are. Either complementing or supplementing otherwise they have become salt and pepper.something added out of habit or without assessing whether it is actually required.

Why Link Building Is Still Valid

Small Business Mavericks

It’s easy to dismiss old SEO tactics as invalid, but when it comes to link building, that would be a mistake. Links are still good online currency. To dismiss them completely would be an error. But that doesn’t mean that all links are good. Clearly, they are not. Here are some types of links to avoid: Paid links. Excessive links with the same staid anchor text. Multiple inbound links from the same web page. Links from bad neighborhoods. Blog spam links.

Having A Mentor – Ever Considered The Possibilities?

Kikolani

This is a guest post by Ruan Oosthuizen. When you start out as a new blogger, chances are you are very unfamiliar with the online world and what goes on behind the scenes.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile.

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Cartoon of the day

Jeff Esposito

Thank goodness that’s over with… Cartoon of the Day Cartoon comic election post mortem non sequitur Wiley Miller

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Blogging in Brief: Engagement Tools, App Auctions, and Brutal Realism

ProBlogger

This week has turned up some really interesting ideas for blog reader engagement using technology as well as creative content techniques… Mini reader surveys … and more.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis

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A World Gone Social

Learn how companies must adapt to survive.