How Do You Build A Brand? Start by Asking What Drives Human Behavior
Waxing UnLyrical
JULY 12, 2018
Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.
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