Mon.Nov 04, 2019

3 Social Media Trends to Consider in 2020 Planning

Ignite Social Media

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year.

Trends 161

3 takes on the challenges facing the martech industry

Audiense

Last week we closely followed the #MarTechFest event , which took place in London, and we were able to count on some professionals from the martech sector, speakers at the festival, to give us their particular vision on some of the challenges the industry faces. Audience Intelligence

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The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years. .

B2B 107

The State of Social Media Lead Gen 2019 - Part 1: The Current State of Social Lead Generation

Social Media Today

Is social media really an effective option for lead generation? We conducted a survey to find out what marketers are actually seeing

Survey 106

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

A Crash Course in Custom Audiences for Your Social Media Ads

Buffer Social

When you want to get your message in front of the right people on social media , where do you turn? . More and more, brands and businesses are turning to social ads and custom audiences.

3 Big Mistakes Brands Make with Instagram’s Shoppable Posts

Pixlee

Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness.

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33 Facebook Stats That Matter to Marketers in 2020

Hootsuite

Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics.

Incorporating Modern Competitive Intelligence Tactics for Pharmaceutical Companies

Digimind

Producing and manufacturing drugs and medical devices is an expensive business to be a part of. The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs.

In the Studio to Record our Audiobook of Fanocracy

WebInKnow

My co-author (and daughter) Reiko and I were in the studio recently to record the audiobook of our new book Fanocracy: Turning Fans into Customers and Customers into Fans. It was fun to record the audio together! Books Fanocracy

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How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Digimind

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Announced A New Logo Today And It’s Not Going To Help Anything Or Anyone

Forbes Social Media

Facebook obviously didn’t get the memo about all caps

How Do Credit Card Payments Work? A Behind-The-Scenes Look

The Realtime Report

How Do Credit Card Payments Work? A Behind-The-Scenes Look. The average number of credit cards Americans have is 2.35 cards. They carry an outstanding balance of about $5,551. So many of us whip out a credit card and swipe when we make a purchase. But do we really understand what happens after that?

At Gala Held By Tech’s Billionaires, Breakthrough Prize Winners Deride ‘Fake News’ And ‘Anti-Intellectualism’

Forbes Social Media

“Science is a rock of truth in a sea of fake news,” said physicist Peter Van Nieuwenhuizen. He was one of the top scientists who accepted a Breakthrough Prize award and used the nationally broadcast ceremony to decry the spread of misinformation

News 58