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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. Here is a very simple editable calendar, the daily PR & Marketing calendar of event hashtags , we can use to build that resource. ‘Cos you know, that is what Iizallabout! So let’s get to them. please take a moment to add the hashtag.

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7 inspiring examples of corporate social responsibility

Sprout Social

Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public. Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Takeaway : Social media can be a powerful teaching tool.

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. A lot of people have been stating the importance of listening to conversations in social media. Start listening.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Plan ahead and implement social activities, events and community outreach.