The Marketing Blog

JUNE 22, 2008

Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 Revenue model Revenue sharing tie ups with SMS service provider, Accessory Providers etc Low cost Banner Advertisements (Local/National) Generating traffic for CPC/CPM based ads. 25 am YoMacha: India’s Hot or Not ?

Startup 100

Startup Web 2.0 CPM CPC 100

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. Graph Search is a semantic search engine that lets a user search with natural language terms such as “Restaurants in Berlin my friends have been to”.

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

SEPTEMBER 4, 2018

Join 17,500+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. We think that customer service, monitoring, and brand management will be a critical piece of marketing strategies moving forward.

YouTube 71

YouTube Instagram Video Facebook 71

Buffer Social

SEPTEMBER 9, 2019

When marketers wish for more time and resources, they often wish to spend it on video marketing. The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources. or a seasoned pro.

CPM 75

CPM YouTube Survey Mobile 75

Convince & Convert

JULY 23, 2013

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Ben writes frequently for Digiday, CMO.com and Search Engine Watch.

Buy 136

Buy CPA Metrics ROI 136

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. A cheaper CPM does not equal campaign success. When (and where) did they leave? The list goes on and on.

CPM 40

CPM Brands Affiliate marketing ROI 40

Sprout Social

JULY 26, 2019

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche. SMM – Social media marketing.

Social Media 112

Social Media Software CPM CPC 112

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. The way it works remains essentially the same: When users search a keyword, they get the results of their query on a search engine results page (SERP). Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145

Adwords Google Campaign Cost 145