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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s the post that never goes out of style and continues to engage your audience long after it’s been published. Hate followers are those who can’t resist engaging with your content, even if it’s just to criticize or argue. Hey, engagement is engagement! What does Reach mean in social media?

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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

Read on for 22 ways to level up your Instagram campaigns : 9 different campaign types, 8 tips for making an impact, and 5 examples to inspire your next campaign. That goal could be general, like increasing brand engagement. The key to an engaging teaser campaign is to reveal just enough details to pique your audience’s curiosity.

Campaign 145
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Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

The Social Page Evaluator (SPE) provides an estimated “Annual Page Value” for any single Facebook Page based on the last 30 days of activity. According to its disclaimer the SPE factors in fan count, user activity, brand activity and “a proprietary engagement multiplier” and then calculates an “Earned Media Value” using a default CPM of $5.

Sites 167
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Engagement metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Customer metrics.

Metrics 112
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19 Social Media KPIs You Should Be Tracking

Hootsuite

Your social media KPIs should also be SMART: Specific: Be as clear as possible. For example, do you hope to increase the brand’s Facebook follower count by 500 in the next month? For example, during a monthly check-in, you should be able to determine how close you are to meeting the goal. Name your KPI. Reach KPIs. Impressions.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn.