How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Examples: cpc, organic_social. Head to the Google Analytics Campaign URL builder. Campaign name.
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