What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Some of the data used in this process includes: User Behavior. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. Engagement level. Time per visit.
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