3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns
Keyhole.co
NOVEMBER 9, 2023
Likes, comments, and reposts are audience engagement metrics, so some marketers also consider them in addition to reach. CPA (Cost Per Action) is a great KPI. To measure CPA, you must divide advertising costs by the number of target actions (e.g., How can I measure the engagement rate for my holiday influencer campaign?
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