article thumbnail

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Likes, comments, and reposts are audience engagement metrics, so some marketers also consider them in addition to reach. CPA (Cost Per Action) is a great KPI. To measure CPA, you must divide advertising costs by the number of target actions (e.g., How can I measure the engagement rate for my holiday influencer campaign?

Metrics 52
article thumbnail

YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

This includes optimizing the video title, description, tags and even adding hashtags. Start by selecting Get more views and engagement on YouTube. CPA (cost per action) — pay when someone takes an action, like clicking on your ad or website). Create or sign into your Google Ads account. Start a new campaign.

YouTube 112
article thumbnail

What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

As such, UGC tends to be more eye-catching and engaging, which is invaluable to brands. The more reach and engagement an influencer has, the more a brand has to pay — which can be in the millions for celebrities! Moreover, UGC doesn’t look like a blatant ad , which can make it more engaging when used in ad campaigns.

UGC 92
article thumbnail

Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

As mentioned above, the overwhelming majority of brands (99%) use a cost-per-action (CPA) model, like paying a commission per sale. Also look for and monitor hashtags like [brandname]partner or [brandname]affiliate. Informed and engaged affiliates will help you make more sales. Payment model , a.ka.a. Step 3: Set up tracking.

article thumbnail

The 2023 Guide to Social Media Reputation Management

Hootsuite

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. link] #taxday #fileyourtaxes #CPA #taxaccountant #beancounter #roughday #roughcollie #collie pic.twitter.com/xL9EdmYDYY — Collie Crusader (@CollieCrusader) April 18, 2023 They found an opportunity to join an ongoing conversation.

article thumbnail

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. Private channels are the place to drive meaningful one-to-one engagement. Citi created the hashtag #itsabouttime. Top 5 social media trends for 2020. Employers take center stage in a divided world.

Trends 145
article thumbnail

Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

For example, boosting a post for engagement still creates a subtle Like button that users can click. You’ll only get charged for the post engagement. Cost Per Action (CPA) : For campaigns with specific actions in place, like an App Install, CPA is measured per action. You’ll pay in CPA.

Cost 111