YouTube ads for beginners: All you need to know about YouTube advertising
Sprout Social
AUGUST 3, 2022
This includes optimizing the video title, description, tags and even adding hashtags. Start by selecting Get more views and engagement on YouTube. CPM (cost per impression) — pay after your ad has been viewed 1,000 times). CPA (cost per action) — pay when someone takes an action, like clicking on your ad or website).
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